About Us

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Baktulyfe was started by Ricc and Ari in Q1 of 2025, brought together by what felt like a universal alignment. There were too many synchronistic events to ignore. Ricc had been perfecting his sneaker cleaning skills when he had a conversation with Ari about the potential of growing this business 10x.

Ari, with his conceptual visionary mindset, immediately saw the untapped market. We combined our thoughts, insights, and leveraged AI tools to analyze the industry, realizing there was a huge opportunity in the sneaker cleaning space. Just look around—most people have some dirt on their sneakers or a favorite pair buried deep in their closet, unworn because they look too beat up. The demand is everywhere.

Ricc, a NYC native with decades of experience in fashion and footwear, understands the culture and craftsmanship of sneaker care better than anyone. Ari, also from NYC, brings an elite-level strategic vision, business scaling expertise, and the ability to turn ideas into profitable systems. Together, we’re elevating sneaker care to a level never seen before.

Baktulyfe isn’t just a sneaker cleaning service—it’s a movement, a lifestyle, and a community for sneaker lovers.